SmartAisle: Voice-activated Shelf
BevMo Whiskey Selector
Issue
How do you outpace whiskey category sales growth at BevMo?
Insight
Novice whiskey shoppers crave expert guidance at shelf.
Idea
Create a best-in-class, voice-activated, at-shelf sales experience.
Impact
Double-digit sales lift (v.s YAG), improved customer experience and increased PR activity.
Estee Lauder Serum Selector
Initial concept designs